Privacy Policy

Last Updated: June 1, 2025

1. Introduction

Welcome to InStoore. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website (regardless of where you visit it from) or use our services, and tell you about your privacy rights and how the law protects you.

This privacy policy aims to give you information on how InStoore collects and processes your personal data through your use of this website, including any data you may provide when you sign up for an account, purchase a product or service, or take part in any other feature of our service.

2. Data We Collect

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, last name, username or similar identifier.
  • Contact Data includes delivery address, email address and telephone numbers.
  • Location Data includes your preferred city, and for delivery purposes, your specific address coordinates when you place orders.
  • Transaction Data includes details about payments and products you have purchased through our platform.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, and other technology on the devices you use to access this website.
  • Profile Data includes your username and password, purchases or orders made by you, and your preferences.
  • Usage Data includes information about how you use our website, which stores and products you view, and your browsing patterns.

3. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you. You have the right to withdraw consent to marketing at any time by contacting us.

4. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

5. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have the right to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.

6. Cookies

We use cookies and similar tracking technologies to enhance your experience on our website. Our cookies fall into the following categories:

6.1 Essential Cookies

These cookies are necessary for our website to function properly and cannot be switched off. They include:

  • session_id: Maintains your logged-in session
  • terms_accepted: Records that you have accepted our terms and conditions

6.2 Functionality Cookies

These cookies enable personalized features and remember your preferences:

  • preferred_city: Remembers your selected city for 90 days
  • preferred_category: Stores your product category preferences for 90 days
  • store_email: Remembers your store email when "Remember me" is selected
  • recently_viewed: Tracks products you've viewed to improve your shopping experience

For more detailed information about the cookies we use, please visit our Cookie Policy.

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

8. Store Owner and Member Data

If you register as a store owner or member on our platform:

  • We collect additional information such as store details, business category, and location information.
  • Store metrics such as views, visits, and customer interactions are tracked to provide analytics to store owners.
  • Member shopping preferences and history may be stored to enhance the shopping experience.

This information is used to operate our marketplace platform and provide relevant services to both store owners and customers.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

  • By email: privacy@instoore.com
  • By phone: +212 522 123 456
  • By mail: InStoore, 123 Business Street, City Center, Casablanca, Morocco